campaigns & ad materials

AD Material used for printing on local newspapers and magazines

OCEAN'S HARVEST

This campaign was for the seafood buffet promotion of Marriott Hotel Manila - Marriott Cafe in 2013. Concept was to use a fresh look that matches "Ocean's Harvest" making it evident to viewers that we only serve the freshest ocean's bounty in the buffet. The overflowing net also symbolizes unlimited or buffet.

*I worked on the concept, design, layout and editing. Main image used was a result of heavy photo editing/manipulation. The composition was made with several individual images bought from stock photo sites and were edited to perfectly depict the concept I had in mind for this campaign. I used 15 or more images to compose this image.

FACEBOOK COVER PHOTO

MEDIA LAUNCH INVITATION

BILLBOARD

EMAIL BANNERS

LAMP POST BANNERS

COUNTERTOP TALKERS

Digital posters distributed in the property and social media channels

MANILA MARRIOTT 10th YEAR ANNIVERSARY

This campaign was a hotel-wide promotion to celebrate its 10th Year in 2019. Following the brand's color scheme, the design and tone were constructed to be straight to the point and was then applied to all the promotions curated for all the segments (rooms, f&b, catering and rewards) of the hotel.

*Project lead for this campaign - from design concept, art direction to marketing activation. Made the main design template for the creatives team to use for their layouts.

LOVE IN FIFTY SHADES

This seasonal campaign was inspired by the best-selling novel trilogy Fifty Shades by E.L. James. Design and tone of the digital posters were aligned with the dark and kinky nature of the novel. The campaign was for the f&b outlets of Manila Marriott Hotel in 2015.

*Project lead for this campaign - from design concept, art direction, layout and editing, copywriting and themed names for the dishes and drinks offered, to marketing activation. Images used in the layout are edited and was treated with heavy photo manipulation, combining several photo purchases, to create the composition per poster.

MANILA LIFE CAFE INTRO CAMPAIGN

This campaign focused on the introduction of the new cafe managed by Manila Marriott Hotel located inside the Ninoy Aquino International Airport (NAIA) Terminal 3 in 2017. The goal for this marketing campaign was to lead local and foreign travelers to the newly opened restaurant which offers local favorites with a different twist by the hotel's award-winning chefs.

*I was the project lead for the marketing activation and worked on the concept, layout and copywriting

POSTER 1

POSTER 2

POSTER 3

POSTER 4

DESIGN FOR DIRECTIONAL STANDEES

ACTUAL AD FOR AIRPORT COUNTER

LIGHTBOX AD FOR DEPARTURE AREA

I was the project manager for this video for Manila Life Cafe. I worked on the concept, script and direction.
Created January 2019 by our team (Marriott Hotel Manila, Marketing Communications). Video and editing by Pix Republik Studios